Insights
On websites, web apps, automation, AI, numbers and hosting — written for people who run a business, not for programmers. Every piece ends with what you can do this week.
REF EN-KENNIS REV 2026-09-24 ENV EU-WEST
A new article every morning around 06:30 CET, in four languages · RSS
Contrast, text size, a two-minute keyboard test and forms that explain what went wrong: four fixes that need no redesign. Plus what the European accessibility rules have and have not asked of small businesses since 28 June 2025.
Read on →Small software subscriptions stack up because signing up takes two minutes and cancelling takes an afternoon. Twelve months of bank statements will give you one page showing what you pay for, who uses it and when it renews.
Read on → · 4 min readThree versions of the same quote, and nobody knows which one the customer received. One agreed place, one naming rule and the holiday test keep your documents findable, even when you are away.
Read on → · 4 min readAn app only earns its place when the same customer comes back often and you need something a browser cannot do. This frequency test, the running costs and the middle road help you decide before you spend.
Read on → · 4 min readMost small businesses have backups but have never tried restoring one. This article gives you four questions for your hosting provider and a half-hour restore drill you can run on a private copy of your site.
Read on → · 4 min readA dashboard only pays off once you know which numbers you would actually act on. This article gives a one-sentence test, five numbers that fit most small businesses, and why the first version should be an email rather than software.
Read on → · 4 min readAI is very good at reshaping text you already have and unreliable about anything you did not give it. That one distinction tells you which office tasks are worth trying this month and which are not.
Read on → · 4 min readBefore choosing software, spend one ordinary week counting which repetitive office jobs cost how much time. A simple multiplication shows which task pays you back, and which three kinds of work to leave exactly as they are.
Read on → · 4 min readA spreadsheet is fine until several people need it at once and it holds rules only you know. Here are five signs you have crossed that line, and how to replace one job instead of rebuilding everything.
Read on → · 4 min readChoosing between your own webshop and a marketplace is a margin question, not a technology question. Work out one full order — commission, payment costs, shipping, returns — and the answer usually decides itself.
Read on → · 4 min readA visitor looks at the top of your homepage for about five seconds and then decides whether to stay. This article covers the five questions that have to be answered there, what you can remove, and a ten-minute test you can run yourself.
Read on → · 4 min readProjects rarely fail all at once; they fail slowly while everyone reports that things are on track. The one habit that surfaces it early is clicking on something that actually runs, every week.
Read on → · 4 min readMany small businesses retype the same details into two or three systems because those systems do not talk to each other. This article shows how to spot where it happens, which link to build first, and what to ask before anyone builds anything.
Read on → · 4 min readA form that says "invalid input" without saying what is wrong quietly costs you bookings you never hear about. This article shows how to test your own form in twenty minutes and what to fix first.
Read on → · 5 min readNobody calls to say your site loaded too slowly. They just go to the next one. Here is how to see how bad it is, and what you can do without a developer.
Read on → · 4 min readIn local searches, customers often choose before they open a single website: they choose from Google's map block. This article covers the four fields in your Business Profile that decide whether you appear there, how to ask for reviews without awkwardness, and which pages your site needs next.
Read on →Why we do this
Most IT decisions in small businesses go wrong not because of technology but because of unclarity. These articles are the explanations we give in conversations anyway — written down, so you have them before you call anyone. They are drafted with the help of AI and published under our responsibility; if something is wrong, email us and we fix it.
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